Leaders of responsibly sourced seafood
John West is passionate about seafood and committed to safeguarding the future of our oceans.
Our Sustainability Commitment
We pledge to take an active role in conserving our ocean resources and supporting the wellbeing and prosperity of coastal communities.
94%
of John West’s range is independently certified by Marine Sustainability Council (MSC) and Aquaculture Stewardship Council (ASC) as coming from sustainable sources
5M+
positive choices to support oceans every year by New Zealand consumers by choosing a John West product
Pacifical Partnership
Our skipjack tuna is caught in partnership with Pacifical, a Pacific-region leader in the promotion of sustainably and socially responsibly fished skipjack and yellowfin tuna.
Our Packaging
Our tuna tins are recyclable, and we encourage all our customers to recycle them where facilities exist.
Our Partners
We work with many dedicated people across the globe who play an active role in safeguarding our ocean’s resources and the wellbeing of coastal communities. John West has partnered with a number of industry bodies, government and non-government organisations and experts to achieve our sustainability goals.
Accreditations
Marine Stewardship Council
John West supports the Marine Stewardship Council (MSC), the world's leading certification program for wild-caught, sustainable seafood. Learn More
Sustainable Choice
John West is a Foundation Member of Sustainable Choice, an independent digital destination where we share our sustainability credentials with consumers. Learn More
Aquaculture Stewardship Council
The Aquaculture Stewardship Council (ASC) is a leading global certification and labelling program for responsibly farmed seafood. Learn More
Pacifical
John West’s skipjack tuna is caught in partnership with Pacifical, a Pacific-region leader in the promotion of sustainably and socially responsibly caught skipjack and yellowfin tuna. Learn More
MRAG Asia Pacific
John West works closely with MRAG Asia Pacific to maintain the sound management and sustainable development of aquatic resources and ecosystems. Learn More
Global Sustainability Seafood Initiative
Simplot Australia was one of the first Australian funding partners of the Global Sustainable Seafood Initiative (GSSI), which looks to instil confidence in the supply and promotion of certified seafood, as well as promote efforts to improve seafood sustainability. Learn More
-
What is the MSC?
The Marine Stewardship Council (MSC) is an international non-profit on a mission to end overfishing by setting standards for sustainable fishing and seafood supply chain assurance. It is committed to values of independence, transparency, impartiality, and stakeholder participation.
Only wild caught seafood from fisheries that meet a strict standard for sustainability can be sold with the blue MSC ecolabel. These fisheries catch fish at levels that allow their populations, and the ecosystems on which they depend, to remain healthy and productive. You can read more about the standards here.
-
Why is MSC certification the best standard for sustainable seafood?
MSC is on a mission to end overfishing by setting standards for sustainable fishing and seafood supply chain assurance. You can find sustainable seafood by looking for the MSC blue fish tick label meaning the seafood has been caught in the wild by an MSC certified sustainable fishery. The MSC's certification process is rigorous and ensures that fish are caught at levels that allow fish populations and the ecosystems on which they depend to remain healthy and productive for the future. More information at msc.org -
Who is Pacifical?
Pacifical is a global organisation that was chosen to promote sustainable tuna fishing by the eight Pacific Island nations that are signatories to the Parties to Nauru Agreement (PNA): Federate States of Micronesia, Kiribati, Marshall Islands, Nauru, Palau, Papua New Guinea, Solomon Islands and Tuvalu. Find out more about PNA and Pacifical at pacifical.com -
What does responsibly sourced seafood really mean?
At John West, responsibly sourced seafood means we source our seafood from well-managed fisheries, ensure full traceability of our seafood products and employ responsible fishing strategies as recommended by industry partners.